SEO Expert

Search Engine Optimization is the structuring and management of a website to follow the rules clearly published at Google to gain more visibility in Google and other search engines. Although these “publishing guidelines” may seem like an endless dichotomy, the ROI is incredible. Yet a high percentage of SEO experts still place the emphasis on “keyword feng shui.” While moving organic keywords around a web page sounds impressive it has little to do with SEO. Unique and informative content to provide visitors information they are searching for in specific regard to popular items combined with the optimum positive visitor experience is far more important. Effective SEO is far more complex. What seems like an endless dichotomy of best practices is actually better described as “search engineering” with the onus placed on details and execution.