SEO

Here is the proper definition of Search Engine Optimization. “Any action or series thereof that causes a web site to move up in the SERPS is SEO. As well, any manipulation of a web page that directly and positively increases a page to increase it’s position in the index is SEO.” Now, these series of manipulations to a web page are commonly referred to as “rounds of optimization”. Some modifications to documents (pages) are maintenence related such as updating the content such as text and images or other media on a page. In Specific regards to the manipulation of code on a page to increase another site’s ranking, this is commonly referred to as hyperlinking. While this is an advanced explanation of SEO, that definition is the foundation that is the beginning of an endless dichotomy of revision, enhancement, clarification and improvement.